In 2013, we launched the No Child For Sale campaign to raise Canadian awareness of Child Slavery, so we can work together to help to eliminate it. The campaign has reached at least 1 in 3 Canadians, encouraging them to spread the word, buy child-labour-free products, and press companies and governments to be global leaders in helping to end child slavery.
We will continue to focus on working with Canadians to create a world where all children are free from being sold or trafficked into the worst forms of child labour.
WHAT’S THE ISSUE?
85 million children are sold or trafficked into 3D Jobs – the worst forms of child labour.
Children are exploited in all sectors:
- In Bangladesh, children are tricked into sexual service
- In India, children are forced to beg on the street
- In Ethiopia, children are sold into domestic slavery and marriage
- In Thailand, children are trapped on fishing boats
- In countless countries, children are pushed to work in dangerous mines, fields, or garment factories
CHANGE IS HAPPENING
The No Child for Sale campaign influenced the Government of Canada’s new National Action Plan to Combat Human Trafficking.
We met with Walmart to discuss factory safety in Bangladesh.
We met with Mondelēz Canada, the producer of Cadbury products, about increasing their efforts to source ethical cocoa in order to help end child labour in that industry.
What Have Canadians Done?
LEARNED ABOUT THE ISSUE
Over 140,000 visits to the No Child for Sale site in 2014.
Over 1.1 million video views by Canadians wanting to understand the tragic realities of children working in the worst forms of child labour.
1 in 3 Canadians saw our message that No Child Should Ever Be for Sale.
SIGNED OUR PETITIONS
88,447 signed our petition asking the Government of Canada and Canadian companies to do more to end child slavery.
10,870 signed our petitions asking Canadian and global chocolate companies to source ethical cocoa and reduce child labour in the cocoa industry.
SPREAD THE WORD
Over 51,459 tweets, Facebook posts, Pinterest pins and email messages were sent in support of the #NoChildForSale campaign.
Our message about child slavery received 177 MILLION media impressions through 250 media stories.
Our online video on dirty, dangerous, and degrading work was ranked as one of the 20 most powerful storytelling videos on visual.ly and the campaign was shared on Upworthy TWICE!
The campaign was shared by Global Montreal / Global TV News / CTV National News, among other media outlets.
Our child protection activities
World Vision works with key stakeholders, including children, their families, their communities, government, local partners, global bodies and, particularly in the case of child labour, employers and trade associations.
Programs specifically targeting child labour and trafficking include: